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First group training session free • Custom meal plan • 50 recipe cook book • Weekly newsletter with tips and recipes


About Us

 Coach Jeff Conover

  • BS majoring in Strength and Conditioning, Limestone College 2011

  • CSCS (Certified Strength and Conditioning Specialist)

  • Back Pain Specialist (Back Pain Relief 4 Life)

  • CPR/AED Certified

Jeff grew up in the Wood River Valley and graduated from WRHS in 2007. While at WRHS he played Lacrosse, Football, and Hockey. His senior year he was named captain of all three teams and voted most inspiration for Football as well as a captain of the all star lacrosse game. Jeff has his Bachelors Degree in Science from Limestone College and majored in Strength and Conditioning. He played lacrosse on scholarship for Limestone’s nationally ranked NCAA DII program and helped them make appearances to the NCAA Final Four two years in a row. After college Jeff worked at an elite weight loss and back pain facility in South Carolina. He and his wife Abby and their two boys moved back to the valley to open their own training facility. He is happy to be home and can’t wait to help his home town locals get into the best shape of their lives and eliminate back pain!

Coach Connor Farrow

  • BS Business Finance, Minor in Outdoor Education & Leadership, Westminster College 2016
  • CPR/AED Certified

Connor is a proud native of the Wood River Valley, where his passion for an active lifestyle was born. Graduating from WRHS in 2012, he honed his skills through competitive ski racing with the Sun Valley Ski Education Foundation. This experience instilled discipline and a hunger for pushing boundaries. Salt Lake City was his college destination, followed by an impactful stint working with Olympic-level athletes, representing multiple ski brands. This opportunity deepened his insights into peak physical performance. Connor’s fitness philosophy extends beyond gym walls—he embraces many activities like skiing, hiking, biking, hunting, running, and Brazilian Jiu-Jitsu. Connor is here to demonstrate that integrating fitness into your lifestyle is the key to success.


Back Pain?

We offer one on one weight loss and  strength training as well as back pain relief training. Coach Jeff is one of 5 people in the world certified to teach this one of a kind back pain program that has helped thousands. If you or a loved one suffer from back pain, book an assesement with us to live pain free for life.

Group Training

Group training is a great way to stay motivated and be held accountable. Our group sessions consist of 5 people or less clients. Each individuals training is completely personalized to their fitness level. We offer 45 group sessions a week for clients to sign up for. Each session is 30 minutes and designed for twice the results in half the time. Who doesn’t like saving time and money and getting into great shape in the process? Space is limited for group training so pick up the phone and shedule your free, no obligation fitness assessment today!

Meal Plans & Coaching

Our world class trainers design workouts to help you burn fat all day long even after you leave the gym! You will be coached and motived through every session with trainers correcting your form and telling you what weights to use and exercises to do. Clients are also given a felt melting meal plan. this is not a starvation diet (We are totally against those.) The meal plan is made up of a lot of nutrient dense foods crafted in a way to help you loose inches